Business

Nongfu Spring Opens Up New-Retailing Layout with recently Launched Vending Machines

On September 8, 2020, Nongfu Spring officially went public on the Hong Kong Stock Exchange, which gain a strong booster for the company's further development. The brilliant performance of Nongfu Spring is closely related to the company's diversified layout, Nongfu Spring has never stopped its efforts to this end, especially for the new-retailing layout.

The Porter of Nature Becomes the Farmer of Northeast Fragrant Rice, Nongfu Spring Plays Around With

On the surface, " The Porter of Nature Becomes the Farmer of Northeast Fragrant Rice " seems to be another crossover innovation of Nongfu Spring. Actually, the launch of this rice product is not just a whim, Nongfu Spring has a close connection with "agriculture". In order to provide reliable supply of raw materials for fruit juice products, Nongfu Spring established its own agricultural bases in

Nongfu Spring Is Ready to Open Up Drinking Water Market Segments

With the increasing awareness of healthy conception, consumers' requirements for the quality and diversification of drinking water grow with each passing day. In this context, various sub categories of drinking water emerge as the times require. Differentiation and being high-end have become the trend of the drinking water industry, with numerous drinking water targeting at infants, students, wome

Nongfu Spring: Commercial Innovation is a Key to the Unique Brand Positioning

The drinking water market was already a highly competitive market with many homogeneous products in place before Nongfu Spring was born. In 1997, Nongfu Spring made its debut on the market, and in the face of the fierce competition, it gained a deeper understanding of consumers' demand for high-quality water resources. Starting from the intuitive perception of drinking water, it designed a slogan

Nongfu Spring, the Creativity Player, With Its Inexhaustible Commercial Inspirations

For a long time, what impressed people most about Nongfu Spring are those classic slogans, such as "Nongfu Spring tastes a bit sweet" and "we do not produce water. We’re just porter of nature". Nongfu Spring is good at building a connection with customers by commercial slogans, and the creative ideas are the key to its successful advertisements.

Strength Makes the Classics, Oriental Leaf of Nongfu Spring

China’s tea beverage market has been developing rapidly since the beginning of 1990s, and at the moment, it is in the crucial stage from "quantity" to "quality". With customers’ growing sense of healthy consumption, their demands have gradually shift from simply pursuing a good taste to products with healthy, natural and functional features. As a benchmark enterprise in China's drinking water indu

Nongfu Spring Constantly Opens up Blue Ocean with Differentiation Strategy

With the development of China's economy, improvements of household consumption level and the upgrading of consumption structure, the overall development of China's beverage industry is in a good trend. However, sales of some enterprises go with a big slump as a result of excessive dependence on single hit products, lack of innovation and aging products. The fierce market competition has posed a ch

Ningxia Tianyuan manganese

TianYuan Manganese owns the "Innovation Award for the Most Investment Value in Comprehensive Utilization of Industrial Solid Waste

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