With the improvement of consumers' health awareness and the pursuit of quality life, there are more requirements on the safety and health of water, which drives the rapid development of drinking water industry. With the improvement of consumers' awareness of drinking healthy water, the concept of healthy drinking water has been deeply rooted in people’s heart. Furthermore, consumers begin to increase demand for product quality and efficiency, and they also have more and higher requirements for drinking water. Therefore, the demand for drinking water begins to change towards health, high threshold and perfection.
As a benchmark enterprise in China's drinking water industry, after more than 20 years of research, exploration and practice, Nongfu Spring has distributed ten rare high-quality natural water sources in China, which laid a solid foundation for providing consumers with long-term natural health water, forming a stable competitive advantage, realizing the transformation from safe drinking water to healthy drinking water and meeting people's demands for healthy drinking water. Committed to its brand concept, Nongfu Spring never adds any artificial minerals to the drinking water,which changes the market disruption of blind pursuit of drinking water quality and the addition of artificial minerals that is not good for human health.
Moreover, Nongfu Spring makes constant efforts to innovate and create a diversified product matrix. In addition to natural drinking water, it has developed products of tea, functional drinks, fruit juice, plant protein, coffee and other categories. In 2019, Nongfu Spring launched 50% Mixed Fruit and Vegetable Juice. At the same time, it launched two new Scream Energy Drinks of white peach flavor and green awn flavor, and upgraded the packaging and taste formula of Tea π to improve the product quality. In the same year, Nongfu Spring entered into the dairy market, and its plant-based yogurt was widely praised, which further strengthened the brand influence.
At the industry level, Nongfu Spring has conducted in-depth investigation and practice from various aspects, including water purification, channel reform, marketing mode transformation, consumers' attention to health, development of drinking water market and establishment of a complete national sales channel. From a single channel of offline store sales to online sales channels, it has developed a diversified marketing system including community marketing and live marketing. Keeping in step with the future market trend, Nongfu Spring stands as an ideal choice in terms of brand competitiveness, technical strength and comprehensive ability.
The comprehensive marketing strategy, multi-dimensional technical support and advanced logistics system are powerful tools to ensure the healthy drinking water of Nongfu Spring. In the future, Nongfu Spring will continue to bring healthy water to people and fulfill its promise to be the "Porter of Nature".